A practice audience for your next creative decision.
Build an audience of AI personas, modeled on real human experience. Run your ideas past them and see what lands, in minutes, at a fraction of the cost of real research.
READ THE ROOM BEFORE YOU ARE IN IT.You build the room.
Hand-pick a squad of personas, each with a face, a temperament, demographics, and the industry context you set. Not an anonymous survey panel: a cast you assembled because these are the exact reactions you need to hear.
- Maya Ortiz34 · Brand Strategist · Skeptical
- Devin Cole41 · Creative Director · Bold
- Priya Nair28 · Media Planner · Cautious
- Sam Whitfield52 · Client Lead · Pragmatic
Three directions. One client meeting.
A strategist has three campaign directions and one shot at the room. Before the meeting, she builds a squad that looks like the client's audience, runs all three, and walks in already knowing which one drew the flat stare in the room she built, and why. The kind of read that used to mean a five-figure concept test, now a Tuesday-afternoon habit.
Pressure-test it before the money moves.
Two ad concepts, one media budget. Run both past the panel you built first: a pre-spend gut check at the exact moment the risk is highest. Not a prediction of performance. A fast, honest read on what to fix before real dollars find out for you.
Which line lands?
The team can't agree on the headline. Instead of another thread, run both lines past your practice audience and read the split in minutes: synthesized quotes, sentiment, and the why behind each reaction. Then treat every output as a direction to explore with real people, not a finding.
“This one feels safer to say out loud.”
You don't need every face to read the room.
Send an idea into the room you built and read what comes back. Like sonar, you won't see every individual in sharp focus, but the echo maps the territory: where the pull is, where the resistance sits, which way to move. Aggregate direction, not a headcount.
A clear read of the room, fast. Take the strongest signals to real people, and make that spend count.
Two posters. One first impression.
A producer has two key-art directions before the campaign locks. She runs them past an audience she built and watches the first gut reaction before it ever reaches the studio. This is the room we come from. Image reactions are on our roadmap, not shipped yet, and we won't claim it before it's real.
Built by working creatives, for creative decisions.
PulsePanel is made by Visual Gravity, the team behind Pitchello, and led by working directors. It exists because we kept walking into expensive rooms wishing we'd read them first.
INSIGHT IS A REHEARSAL AWAYRead the room in PulsePanel. Build the market-fit slide in Pitchello. pitchello.com